What determines the perception of fairness regarding household division of labor between spouses?

Married women often undertake a larger share of housework in many countries and yet they do not always perceive the inequitable division of household labor to be "unfair." Several theories have been proposed to explain the pervasive perception of fairness that is incongruent with the observed inequity in household tasks. These theories include 1) economic resource theory, 2) time constraint theory, 3) gender value theory, and 4) relative deprivation theory. This paper re-examines these theories with newly available data collected on Japanese married women in 2014 in order to achieve a new understanding of the gendered nature of housework. It finds that social comparison with others is a key mechanism that explains women's perception of fairness. The finding is compatible with relative deprivation theory. In addition to confirming the validity of the theory of relative deprivation, it further uncovers that a woman's reference groups tend to be people with similar life circumstances rather than non-specific others. The perceived fairness is also found to contribute to the sense of overall happiness. The significant contribution of this paper is to explicate how this seeming contradiction of inequity in the division of housework and the perception of fairness endures.