共通価値の創造の観点からみた造園建設業による地域課題解決型事業の展開に関する研究

The purpose of this study is to understand how landscape construction companies implement regional problem solution business and what they are conscious of the business and to examine the possibility of Creating Shared Value by landscape construction industry in the future. We conducted a questionnaire survey to 842 landscape construction nationwide (162 valid responses). These results are as the follows. 1) 57% of the surveyed companies haven’t increased their sales. 2) 95% of the surveyed companies think that it is necessary to improve current development business ability in the future. 3) 27% of the surveyed companies implement regional problem solution business 4) The number of employees of companies implementing regional problem solution business is large, their employees’ average age is young, their number of newly employees is large, their capital fund is large, and their sales is high. Furthermore, we examined the way that landscape construction companies seek to implement regional problem solution business more based on the awareness of business improvement and the features of companies which implement regional problem solution business.