The Study of Mental Effect by the Color of Bath Salts

Mamoru Takamatsu; Yoshio Nakashima; Sunao Fujii; Yukinori Saeki; Hiroyuki Miyamoto; Toshie Mikami

doi:10.1541/ieejfms.125.187

The Study of Mental Effect by the Color of Bath Salts

Mamoru Takamatsu, Yoshio Nakashima, Sunao Fujii, Yukinori Saeki, Hiroyuki Miyamoto, Toshie Mikami

Intellectual Information Engineering

Research output: Contribution to journal › Article › peer-review

Abstract

Today, many goods are developed using the mental effect by the color. As a typical example, bath salts can be mentioned. In this study, the SD technique was used to quantitatively determine about how the color of solution influence the mental effect by 15 subjects. The results showed that effects by the red shades such as “warmth”, and by the blue and purple shades such as “composedness”, were high. Also, it clarified about the influence by the white muddiness.

Original language	English
Pages (from-to)	187-188
Number of pages	2
Journal	IEEJ Transactions on Fundamentals and Materials
Volume	125
Issue number	2
DOIs	https://doi.org/10.1541/ieejfms.125.187
State	Published - 2005

Keywords

SD technique
mental effect
munsell color system
solution

ASJC Scopus subject areas

Electrical and Electronic Engineering

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10.1541/ieejfms.125.187

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title = "The Study of Mental Effect by the Color of Bath Salts",

abstract = "Today, many goods are developed using the mental effect by the color. As a typical example, bath salts can be mentioned. In this study, the SD technique was used to quantitatively determine about how the color of solution influence the mental effect by 15 subjects. The results showed that effects by the red shades such as “warmth”, and by the blue and purple shades such as “composedness”, were high. Also, it clarified about the influence by the white muddiness.",

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AU - Fujii, Sunao

AU - Saeki, Yukinori

AU - Miyamoto, Hiroyuki

AU - Mikami, Toshie

PY - 2005

Y1 - 2005

N2 - Today, many goods are developed using the mental effect by the color. As a typical example, bath salts can be mentioned. In this study, the SD technique was used to quantitatively determine about how the color of solution influence the mental effect by 15 subjects. The results showed that effects by the red shades such as “warmth”, and by the blue and purple shades such as “composedness”, were high. Also, it clarified about the influence by the white muddiness.

AB - Today, many goods are developed using the mental effect by the color. As a typical example, bath salts can be mentioned. In this study, the SD technique was used to quantitatively determine about how the color of solution influence the mental effect by 15 subjects. The results showed that effects by the red shades such as “warmth”, and by the blue and purple shades such as “composedness”, were high. Also, it clarified about the influence by the white muddiness.

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The Study of Mental Effect by the Color of Bath Salts

Abstract

Keywords

ASJC Scopus subject areas

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