Project Details
Abstract
The main aim of this study is to clarify outdoor advertisement design factors that add beauty and liveliness to the bustle of the urban landscape. I conducted a survey using panoramic photos as well as CG images, and a survey of outdoor advertising regulations in Kyoto, and also a survey conducted overseas of research subjects. The results showed that impressions of outdoor advertising are formed by the quantity, size and colors, but are also affected by the language and material contained therein and the alignment.
| Status | Finished |
|---|---|
| Effective start/end date | 2008/01/01 → 2010/12/31 |
Funding
- Japan Society for the Promotion of Science: ¥4,680,000.00
Keywords
- 景観
- デザイン